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Writer's pictureMartin Piskoric

Robin Hills: Can AI Ever Match Human Emotion? Exploring Emotional Intelligence in Entrepreneurship

Updated: Oct 13

**Alt Text:**   "Robin Hills, emotional intelligence coach and entrepreneur, featured in an interview discussing the importance of emotional intelligence in entrepreneurship and leadership."

The intersection of technology and human behavior has become increasingly relevant, especially for entrepreneurs navigating the 21st century. With artificial intelligence (AI) continuously advancing, one question persists: Can AI ever match human emotion? Robin Hills, an emotional intelligence coach and trainer, believes the answer is clear. In this podcast interview, Robin shared his expertise on why emotional intelligence (EI) remains essential in a tech-dominated world and how it empowers entrepreneurs to build authentic relationships and make sound decisions that AI simply cannot replicate.


The Human Element: Why Emotional Intelligence Matters


Emotional intelligence is the ability to combine our thoughts and emotions to make well-informed decisions and build meaningful connections. Unlike AI, which processes data purely through algorithms, emotional intelligence taps into empathy, intuition, and human values. According to Robin Hills,

"Emotional intelligence is what defines us as human beings, and what emotional intelligence gives us is the ability to be entrepreneurial."

While AI can analyze trends and predict outcomes, it lacks the nuanced judgment needed to consider ethics, values, and emotional impact in decision-making.


Robin’s perspective underscores that entrepreneurs who master emotional intelligence are better equipped to navigate the unpredictable landscape of business. As he points out, emotional intelligence is not just a ‘soft skill’ but a critical factor in creating long-lasting, strategic relationships. He highlights his own journey in understanding this dynamic while working in the pharmaceutical industry. Noticing the stark contrast in how doctors with high emotional intelligence managed their stress and relationships compared to those with lower EI sparked his curiosity and set him on his current path.


Building Resilience Through Emotional Intelligence


Resilience is a quality often associated with bouncing back from setbacks. However, Robin challenges this idea, emphasizing that resilience is more about understanding that life is inherently unpredictable and working creatively within those constraints. “Resilience is nothing to do with bouncing,” Robin notes.

“What resilience has got to do with is understanding that life really does not go the way in which you want it to at all times. You’ve got to create the environment that you want in order to build up your success.”

For entrepreneurs, resilience built on emotional intelligence means proactively adapting to change, remaining optimistic despite challenges, and using creativity to develop solutions. Robin also stresses the importance of staying socially active and building networks. Unlike AI, humans can leverage social connections and draw from their emotional experiences to solve problems in ways machines simply can’t.


The Irreplaceable Value of Human Connection


Networking is often daunting, especially for new entrepreneurs. Robin acknowledges the anxiety and nervousness that can accompany walking into a room full of strangers. Yet, he advises pushing through these emotions, as they can be powerful motivators.

“Push yourself through those barriers… utilize those emotions because they’re very relevant for you, both physiologically and psychologically, to put you in the right place in order to have good conversations with people and start building up relationships.”

In his own entrepreneurial journey, Robin recognized the long-term value of forming genuine connections. His relationships built over 15 years ago in local networking groups still bring business value today. He notes that successful networking isn’t about what you can get from others but what you can give to the relationship. It’s a two-way street, driven by empathy, trust, and mutual support—traits that AI cannot mimic.


Emotional Intelligence vs. AI: The Future of Entrepreneurship


As AI continues to advance, there’s an underlying concern that it could overshadow human qualities like empathy, creativity, and strategic thinking. However, Robin remains optimistic that the future will be dominated by human intelligence, precisely because of these qualities. He explains that his recent work in developing online courses focused on the interplay between emotional intelligence and AI is aimed at ensuring human skills remain relevant.


The practical application of emotional intelligence, Robin suggests, is what future-proofs our careers and businesses. For instance, by honing skills such as empathy, strategic thinking, and relationship-building, entrepreneurs can thrive in an AI-enhanced world.

“The future is bright, the future is wonderful, but the future needs to be dominated by human beings because we have emotions and the most complicated tool available in the known universe: the human brain.”

Key Takeaways: Why Emotional Intelligence is the Edge Entrepreneurs Need


  1. Emotional Intelligence is Irreplaceable: Unlike AI, emotional intelligence encompasses empathy, creativity, and ethical judgment, making it vital for entrepreneurs in building relationships and making strategic decisions.

  2. Resilience is About Adaptation, Not Just Recovery: True resilience lies in adapting to life’s unpredictability with a proactive and creative mindset, supported by meaningful social connections.

  3. Human Connections are the Foundation of Success: Effective networking is about giving as much as receiving, and long-term relationships are built on trust, empathy, and mutual support—something AI cannot replicate.

  4. Future-Proof Your Skills: Developing and applying emotional intelligence in a practical way ensures that your career remains relevant, even as AI evolves.


Conclusion: Embrace Emotional Intelligence in the Age of AI


As AI continues to revolutionize industries, it’s easy to feel overwhelmed by its potential. Yet, as Robin Hills eloquently argues, the human element remains irreplaceable. By focusing on emotional intelligence, entrepreneurs can leverage their unique human strengths—empathy, creativity, and strategic relationship-building—to create lasting success. As Robin puts it, “We can make a difference to the world because we are human beings, we have emotions, and we have the most complicated tool available in the known universe—the human brain.”


To explore more about emotional intelligence and its role in entrepreneurship, check out Robin’s free course on Mindfulness and Emotional Intelligence.



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