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Writer's pictureMartin Piskoric

Blake Reichenbach: How to Thrive in Part-Time Entrepreneurship?

Updated: Oct 13

Blake Reichenbach, a part-time entrepreneur and product manager at HubSpot, smiling confidently in a professional setting, reflecting their dual career path discussed in the interview.

Navigating the balance between a full-time job and pursuing part-time entrepreneurship can be daunting. In a recent enlightening podcast episode, we were joined by a seasoned professional Blake Reichenbach who shared insights from their dual journey as a product manager at HubSpot and a passionate part-time entrepreneur. This discussion reveals how individuals can foster their entrepreneurial spirit while maintaining their full-time careers, and the creation of a unique community aimed at supporting like-minded professionals.

Discovering a Path to Creative Fulfillment


Our guest's journey into the realm of entrepreneurship began unexpectedly. Originally an academic advisor, they found themselves disillusioned with the day-to-day tasks of their job. "I was miserable, frankly. It was just not a good fit for me," they shared, reflecting a sentiment many can relate to. This dissatisfaction spurred them to explore creative outlets, leading to freelance copywriting and content marketing. This pivot was not just a career change but a step toward aligning their professional life with personal interests and skills.


The Evolution of a Side Hustler


As they navigated the complexities of building a business with minimal experience, the initial challenges were significant. "I knew nothing about building my own business or finding new clients outside of the ones I already had. I knew nothing about pricing my services," they confessed. However, their tenure at HubSpot transformed their approach to entrepreneurship. The exposure to enterprise-level tools and the dynamics of business operations equipped them with a 'mini technical MBA,' empowering them to make informed decisions and strategize effectively.


Building "Howdy Curiosity": A Community for the Part-Time Entrepreneur


Recognizing the gap in support for part-time entrepreneurs who aren't chasing unicorn status, Blake envisioned a community that nurtures curiosity and growth without the pressure to forsake stability. "Howdy Curiosity" is tailored for individuals who manage to juggle full-time jobs while engaging in creative and entrepreneurial projects. This initiative aims to provide a structured support system that addresses common challenges faced by part-time entrepreneurs.


"Most mornings, you're not going to be leaping out of bed at 5 a.m. to write that novel or bake sourdough," he noted, debunking the myth that passion projects must always ignite intense excitement.

Instead, he advocates for a realistic and structured approach to managing side projects, emphasizing that passion can be steady and measured rather than sporadic bursts of enthusiasm.


Key Insights and Strategies


The discussion highlighted several strategies essential for thriving in part-time entrepreneurship:

  1. Community Engagement: Engaging with a community that shares similar challenges and goals can provide crucial support and accountability.

  2. Structured Planning: Setting clear priorities and having a structured plan can help maximize productivity, especially when juggling multiple responsibilities.

  3. Learning from Experience: Leveraging experiences from a primary career can provide valuable insights that translate into entrepreneurial success.


Embracing a Balanced Approach to Entrepreneurship


In conclusion, our guest’s experience underscores the viability of part-time entrepreneurship as a pathway to personal fulfillment and professional growth. They stress the importance of a supportive community, structured planning, and the leveraging of existing skills to navigate the complexities of balancing a full-time job with entrepreneurial aspirations.


For those feeling the entrepreneurial pull but concerned about the risks associated with leaving their full-time jobs, "Howdy Curiosity" offers a beacon of support and practical guidance. Aspiring entrepreneurs are encouraged to consider joining communities that resonate with their needs and to embrace a balanced approach to entrepreneurship that doesn't require risking it all.

The journey of our guest from a dissatisfied academic advisor to a fulfilled entrepreneur and product manager at HubSpot illuminates a pathway marked by continuous learning, adaptation, and community support. For anyone standing at the crossroads of entrepreneurship and full-time employment, remember that the key to success often lies in the balance and the community you choose to engage with. Explore more about this nurturing entrepreneurial community and consider how it might align with your part-time ambitions and full-time realities.



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